How to Migrate Shopify to WooCommerce (Complete Guide + Product Images Included)

Migrate Shopify to WooCommerce: Ultimate Step-by-Step Guide (Free, Fast & With Product Images)

If you’re planning to migrate Shopify to WooCommerce, you’re not alone. Thousands of store owners shift from Shopify to WooCommerce every year because WooCommerce gives full control, zero transaction fees, and lower long-term costs.

However, the migration process isn’t always straightforward. Shopify and WooCommerce run on completely different backend systems, meaning you cannot directly transfer your store with one click. You need to export and import your data carefully to avoid losing products, images, customers, and order history.

This complete guide will help you migrate Shopify to WooCommerce smoothly using both CSV and API methods—including product images, variations, customers, orders, and redirects. Every step you’ll read here is based on real workflow instructions derived from the transcript you provided transcript.

Let’s begin.

What You Need Before You Start

Before you migrate Shopify to WooCommerce, make sure you have:

• A working WooCommerce store installed on WordPress
• Admin access to your Shopify dashboard
• Ability to install plugins on WordPress
• CSV or API access for exports

There are two possible ways to migrate your data:

1. CSV Method (easy but no product images/variants)
2. API Method (advanced but full migration including images)

Let’s go through both.

Method 1: Migrate Shopify to WooCommerce Using CSV

The CSV method is ideal for small stores or basic products without variations. However, as mentioned in the transcript, it does not import product images or variable products transcript.

Step 1: Export Products from Shopify

• Log into Shopify
• Go to Products → Export
• Choose All Products
• Select CSV for Excel
• Shopify will email the file to you

Step 2: Import Products into WooCommerce

• Go to WooCommerce dashboard
• Navigate to Products → Import
• Upload the CSV file
• Map fields properly (e.g., Vendors → Brands)
• Click Run the Importer

After this, all products will be imported—except images and variable products.

If those are necessary for you, proceed to the next method.

Method 2: Migrate Shopify to WooCommerce Using API (Full Migration With Images)

This method migrates everything, including:

✔ Product images
✔ Variants
✔ Categories
✔ SKU, inventory, etc.

Step 1: Create a Custom App in Shopify

• Go to Apps
• Select App & Sales Channel Settings
• Choose Develop Apps
• Click Create an App
• Name it Shopify to WooCommerce

Step 2: Enable Admin API Permissions

• Select Configure Admin API Scopes
• Enable ALL Read & Write permissions
• Save

Missing even one permission can break the migration.

Step 3: Generate API Token

• Go to API Credentials
• Click Install App
• Copy the Admin API Access Token

Important: This token can be used only once according to the transcript transcript.

Step 4: Install S2W Plugin in WordPress

• Go to Plugins → Add New
• Search for S2W
• Install and activate

This plugin is specifically designed to migrate Shopify to WooCommerce via API.

Step 5: Add Your Shopify Credentials

• Enter the API token
• Paste your Shopify store URL
• Save

Step 6: Import All Products

• Select Products + Images + Variants
• Click Import

Depending on your store size, it may take time.

Once finished, all your Shopify products will appear in WooCommerce—with images and variations included.

Migrating Customers From Shopify to WooCommerce

Shopify allows exporting customers as CSV.

Step 1: Export Customers from Shopify

• Go to Customers → Export
• Choose All Customers
• Download CSV from your email

Step 2: Install Customer Import Plugin

• Search for Import and Export Users and Customers
• Install and activate

Step 3: Modify the CSV File

The transcript states that two modifications are required for correct mapping transcript:

1. Move First Name column to first position and rename it as username
2. Move Email column to second position

Save as a new CSV.

Step 4: Import into WooCommerce

• Upload CSV
• Set missing roles to Customer
• Default role → Shop Manager
• Start import

Customers will now appear successfully inside WooCommerce.

Migrating Orders From Shopify to WooCommerce

Orders need a separate plugin.

Step 1: Export Orders

• Go to Orders → Export
• Choose All Orders
• Download CSV

Step 2: Install Order Import Plugin

• Search Order Export & Import for WooCommerce
• Install and activate

Step 3: Map Order Fields

Map fields carefully (Order Number → Name, Order Date → Created At, etc.)
Some fields like Shopify’s Shipping Street need mapping to WooCommerce’s Shipping Address 2 according to the transcript transcript.

Step 4: Import

Click Import → verify orders inside WooCommerce.

Redirecting Shopify URLs to WooCommerce URLs

This is important for SEO and existing customers.

Redirecting Shopify Homepage

• Install Redirection plugin
• Copy Shopify homepage URL
• Paste in Source
• Add WooCommerce homepage to Target
• Save

Redirecting Shopify Product URLs

• Install Go Live Update URLs plugin
• Locate old Shopify product URL
• Paste into Old URL field
• Paste WooCommerce product URL → New URL
• Update

Repeat for each product.

This prevents losing organic traffic and ensures your old customers don’t land on broken pages.

Conclusion

Migrating Shopify to WooCommerce may seem complicated at first, but with the right steps and tools, the entire process becomes smooth and manageable. Whether you use the CSV method for simplicity or the API method for complete migration, this guide ensures you bring along everything—products, images, customers, orders, and SEO URLs.

WooCommerce gives you full ownership, flexibility, and long-term cost savings. Now that your migration is complete, you can start customizing your new store and take advantage of WordPress’s powerful ecosystem.